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Bluefish is an AI marketing platform built for the new era of Generative Engine Optimization (GEO). It helps brands monitor how they appear in AI search engines like ChatGPT or Gemini, manage brand safety across large models, and optimize content to shape how AI perceives them. Founded by MarTech veterans in New York, Bluefish operates in a closed pilot phase, offering enterprise-grade tools for visibility, trust, and brand control in the generative web.
2025/10/16
GEO (Generative Engine Optimization) is a set of strategies and techniques that make your website more likely to be referenced and featured in generative AI outputs.
The goal is simple: to make your brand “show up” more often in the answers that AI systems like ChatGPT, Gemini, or Claude provide to users.
Unlike traditional SEO, which focuses on ranking for keywords, GEO focuses on improving the likelihood that your content is understood, trusted, and cited by AI models.
Put simply:
GEO is about doing everything possible to make large language models quote your website and brand in their responses.
You can approach this from several key dimensions:
This article is part of an ongoing series where I explore popular GEO tools—examining how they address key marketing challenges in the era of AI-driven search.
Today, we’ll take a closer look at one of the most talked-about GEO platforms: Bluefish.
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Bluefish is an AI marketing platform built for Generative Engine Optimization (GEO).
It empowers brands to manage how they appear within AI search engines and conversational systems.
By combining AI performance monitoring, brand safety management, and multi-channel marketing tools, Bluefish allows companies to track how AI systems interpret and display brand information—and to proactively optimize those representations for greater visibility and influence across AI-driven ecosystems.
Target Users
Bluefish is designed for brands and organizations that want to strengthen visibility and narrative control in AI search and dialogue environments.
It’s ideal for:
Pricing
Bluefish currently operates under a Closed Pilot Program, accessible only to select partners and enterprise clients.
Pricing details are undisclosed, but the model is likely customized based on company size, usage scope, and data-tracking depth.
Development Team
Bluefish was founded by Alex Sherman, Andrei Dunca, and Jing Feng.
Their combined expertise spans marketing technology (MarTech), advertising technology (AdTech), and platform-scale operations.
The team—estimated at 11–50 members—is headquartered in New York City and has a track record of founding and successfully exiting companies acquired by tech giants such as Microsoft and Facebook.
CategoryDetailsProduct NameBluefishWebsitehttps://www.bluefishai.com/FoundersAlex Sherman, Andrei Dunca, Jing FengTeam Size11–50Founded2024HeadquartersNew York, USATeam BackgroundExtensive experience in MarTech, AdTech, and large-scale platform operations; multiple successful exits to Microsoft and FacebookCore FeaturesAI performance monitoring, brand safety management, unified AI marketing analytics, and reputation optimizationPricingClosed Pilot Program; custom pricing based on scale and functionalityCategoryAnalytics & InsightsUser Base~20,700 users
In the rapidly evolving world of AI-powered search, Bluefish stands out as a forward-thinking GEO tool that helps brands understand, measure, and control how they are represented by large language models.
Its focus on brand safety and cross-channel AI visibility makes it an essential platform for companies seeking to navigate the next phase of AI-driven marketing.
If you found this article helpful, don’t forget to like, share, and bookmark to support the GEO Tools series.
