01
What Is GEO?
GEO (Generative Engine Optimization) is a set of strategies and techniques that make your website more likely to be referenced and featured in generative AI outputs.
The goal is simple: to make your brand “show up” more often in the answers that AI systems like ChatGPT, Gemini, or Claude provide to users.
Unlike traditional SEO, which focuses on ranking for keywords, GEO focuses on improving the likelihood that your content is understood, trusted, and cited by AI models.
Put simply:
GEO is about doing everything possible to make large language models quote your website and brand in their responses.
You can approach this from several key dimensions:
- Authoritative Tone: Communicate with professionalism and confidence to boost credibility.
- Statistics Addition: Use concrete numbers and data sources to strengthen authority.
- Citing Sources: Proactively reference credible sources to increase your citation potential.
- Quotation Addition: Include quotes from experts, research, or authoritative voices.
- Clarity: Express complex ideas in simple, accessible language.
- Fluency Optimization: Polish grammar, logic, and flow for readability.
- Unique Vocabulary: Incorporate distinctive expressions to avoid generic content.
- Technical Terms: Use domain-specific terminology to demonstrate expertise.
This article is part of an ongoing series where I explore popular GEO tools—examining how they address key marketing challenges in the era of AI-driven search.
Today, we’ll take a closer look at one of the most talked-about GEO platforms: Bluefish.
02
Introducing Bluefish
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Bluefish is an AI marketing platform built for Generative Engine Optimization (GEO).
It empowers brands to manage how they appear within AI search engines and conversational systems.
By combining AI performance monitoring, brand safety management, and multi-channel marketing tools, Bluefish allows companies to track how AI systems interpret and display brand information—and to proactively optimize those representations for greater visibility and influence across AI-driven ecosystems.
03
Key Features and Advantages
- AI Performance Monitoring: Tracks brand exposure and presentation within AI search and conversational systems in real time.
- Brand Safety Management: Controls how brand data is used in large model training and generative outputs.
- Unified Channel Management: Centralizes marketing, monitoring, and engagement data across multiple AI platforms.
- Content & Reputation Optimization: Adjusts content strategies based on monitoring results to improve how AI models perceive the brand.
- Expert Team: Founded by experienced entrepreneurs with multiple successful exits in the MarTech and AdTech industries.
04
Target Audience, Pricing, and Development Team
Target Users
Bluefish is designed for brands and organizations that want to strengthen visibility and narrative control in AI search and dialogue environments.
It’s ideal for:
- Brand and marketing teams
- Digital agencies
- Enterprises building AI channel strategies
Pricing
Bluefish currently operates under a Closed Pilot Program, accessible only to select partners and enterprise clients.
Pricing details are undisclosed, but the model is likely customized based on company size, usage scope, and data-tracking depth.
Development Team
Bluefish was founded by Alex Sherman, Andrei Dunca, and Jing Feng.
Their combined expertise spans marketing technology (MarTech), advertising technology (AdTech), and platform-scale operations.
The team—estimated at 11–50 members—is headquartered in New York City and has a track record of founding and successfully exiting companies acquired by tech giants such as Microsoft and Facebook.
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Summary: Bluefish at a Glance
CategoryDetailsProduct NameBluefishWebsitehttps://www.bluefishai.com/FoundersAlex Sherman, Andrei Dunca, Jing FengTeam Size11–50Founded2024HeadquartersNew York, USATeam BackgroundExtensive experience in MarTech, AdTech, and large-scale platform operations; multiple successful exits to Microsoft and FacebookCore FeaturesAI performance monitoring, brand safety management, unified AI marketing analytics, and reputation optimizationPricingClosed Pilot Program; custom pricing based on scale and functionalityCategoryAnalytics & InsightsUser Base~20,700 users
Closing Thoughts
In the rapidly evolving world of AI-powered search, Bluefish stands out as a forward-thinking GEO tool that helps brands understand, measure, and control how they are represented by large language models.
Its focus on brand safety and cross-channel AI visibility makes it an essential platform for companies seeking to navigate the next phase of AI-driven marketing.
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