Starting this month, I’ll be publishing a monthly GEO Tools & Services Ranking, sorted by active users and traffic performance. Alongside the ranking, we’ll also track month-over-month traffic shifts to uncover industry trends.
As Generative Engine Optimization (GEO) continues to move into the mainstream, global traffic data is revealing the competitive landscape of this emerging industry. Let’s dive into the numbers to see who’s climbing, and who’s losing ground.
1. Overall Trends: Newcomers Rising, Veterans Under Pressure
- Market concentration remains strong: SE Ranking (+10%) and SurferSEO (-4%) continue to dominate with millions of monthly visits, firmly holding the top two spots.
- Explosive growth among GEO newcomers: Rankscale (+298%), Goodie (+90%), Cognizo (+76%), Limy (+73%), and Geostar (+71%) have emerged as breakout stars.
- The elimination game has begun: Brandrank (-63%), Bluefish (-24%), and Relixir (-23%) are dropping fast, highlighting the harsh reality—without clear differentiation, survival is tough.
2. Performance by Tool Category
Optimization Tools (SEO/AEO/GEO)
- Examples: SE Ranking, SurferSEO, Neuronwriter, ScrunchAI, Rankscale
- Traditional SEO players still command large traffic bases, but growth has slowed.
- GEO-first entrants like Rankscale, Goodie, and Limy are growing rapidly, pulling attention away from legacy tools.
Analytics & Insights Tools (AI Visibility/Answer Analysis)
- Examples: Profound, AthenaHQ, Gumshoe, Cognizo
- Demand validation is clear: Profound (+48%), Gumshoe (+53%), and AthenaHQ (+18%) all posted strong growth.
- Takeaway: companies increasingly care about “brand presence within AI answers.”
Monitoring Tools (AI Search & Brand Mentions)
- Examples: Peec, Otterly, JoinAnvil, Geostar
- Highly polarized results: Peec (+15%) and Geostar (+71%) are thriving, while Bluefish (-24%) and Quno (-28%) slid sharply.
- The monitoring market is still in its exploratory phase.
3. Growth Winners & Decliners
Top 5 Growth
- Rankscale.ai → +298%
- Higoodie.com → +90%
- Cognizo.ai → +76%
- Limy.ai → +73%
- Geostar.ai → +71%
Top 3 Declines
- Brandrank.ai → -63%
- Bluefishai.com → -24%
- Relixir.ai → -23%
4. Key Takeaways
- SEO giants still hold the traffic advantage but growth is slowing.
- GEO tools are surging, with growth rates far outpacing traditional SEO—proving that winning the “AI answer gateway” is becoming the new battleground.
- Analytics & monitoring demand is maturing as enterprises start prioritizing AI visibility.
- Traffic acquisition channels are shifting: Direct + Social are becoming stronger drivers, while traditional search-driven traffic is no longer dominant.
- Competition is intensifying: With low entry barriers, differentiation and rapid iteration will decide survival.
✨ Thanks for reading! If you found this analysis useful, don’t forget to share, like, and bookmark.
I’ve also launched a free GEO Beginner’s Guide. To access it:
👉 Follow the official account → Go to homepage → Menu bar → Click GEO Basics
Stay tuned—more deep dives on the evolution of Generative Engine Optimization are coming soon!
