whatagraph

What is Whatagraph? Whatagraph is an AI-powered marketing intelligence and reporting platform designed to help marketers centralize their data, automate reporting, and generate insights without relying on complex BI tools or technical expertise. Positioned as an all-in-one system for data connection, cleaning, visualization, and AI-driven analysis, Whatagraph simplifies cross-channel reporting for teams that manage large volumes of performance data.

What does Whatagraph do? Whatagraph consolidates marketing data from multiple platforms, transforms it into clean, structured datasets, and delivers instant insights through AI workflows. Instead of manually assembling dashboards or juggling multiple connectors, users can generate branded reports, campaign summaries, and performance insights in seconds. Key capabilities highlighted on the homepage include:

• AI-driven reporting: Generate summaries, Q&A outputs, and full reports using natural-language prompts.
• Centralized data hub: Connect data from 50+ marketing sources (e.g., Facebook, Google Analytics, TikTok, LinkedIn, Shopify).
• Data cleaning & harmonization: Automatically standardizes metrics and formats across channels.
• Cross-channel dashboards: Visualize acquisition, conversions, ROI, and paid/organic performance in one environment.
• White-label reporting: Produce agency-ready or client-facing dashboards with custom branding.
• AI-powered Whatagraph IQ: Transform raw data into accurate insights, forecasts, and narratives without technical setup.
• Workflow efficiency: Reduce manual reporting workload through automation, saved templates, and performance alerts.

Real-world examples on the homepage include agencies saving 50–100 hours per month, reducing client churn, and streamlining 5,000+ data sources into unified reporting workflows.

Who is Whatagraph for? Whatagraph is built primarily for performance marketers, digital agencies, and in-house marketing teams that need quick, reliable insights without engineering or BI support. It is especially suited for:

• Multi-channel marketing teams managing paid, social, and organic reporting
• Agencies producing recurring weekly or monthly performance reports
• Brands requiring unified analytics across global markets
• Teams that need clean, reliable, presentation-ready data without manual stitching

Its ease of use makes it accessible to non-technical marketers, while its scalability supports enterprise-level reporting needs.

What are Whatagraph’s core strengths or distinguishing features?

• AI-first workflow: AI handles report creation, insight generation, and data interpretation.
• Unified reporting stack: Replaces multiple tools (BI software, connectors, spreadsheet workflows, visualization tools).
• Speed and automation: Instant report generation reduces repetitive data aggregation tasks.
• Reliability and governance: Features such as GDPR compliance, EU data hosting, ISO 27001 certification, and AES-256 encryption.
• Designed for marketers: Offers intuitive templates, simple setup, and no technical jargon.

How does Whatagraph contribute to GEO or AI-search visibility? While Whatagraph is not a traditional GEO tool, its ability to consolidate performance data and produce AI-driven insights helps marketing teams better understand which channels, pages, or formats support visibility in both search engines and generative AI environments. For teams exploring specialized GEO platforms, GeoToolHub provides a curated directory of tools dedicated specifically to AI-search visibility and generative optimization workflows, complementing Whatagraph’s broader analytical capabilities.

What pricing options exist? Pricing details are not fully listed on the homepage, but Whatagraph promotes:

• Free trial access
• Custom demos for teams
• Plan tiers based on feature selection and number of data sources

All plans include access to Whatagraph IQ, data integration options, and core reporting automation.

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Summary Table

Whatagraph positions itself as a modern, AI-ready analytics hub for marketing teams seeking faster, clearer, and more reliable reporting across channels—without the complexity of traditional BI platforms.