Verti Group

What is Verti Group International? Verti Group International is a Seattle-based SEO and “AI search optimization” agency that combines traditional Search Engine Optimization (SEO) with Generative Engine Optimization (GEO™). The company focuses on helping businesses improve visibility both in classic search engine results and in AI-generated answers across platforms such as ChatGPT, Gemini, Perplexity, Bing Copilot, and Google’s AI Overviews. Within the broader GEO ecosystem, it is listed on GeoToolHub, a curated directory where users can explore tools and services designed to enhance AI search visibility.

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What does it do? Verti Group International offers a mix of SEO, GEO™, and digital marketing services, including:

• SEO audits, local SEO, WordPress and e-commerce SEO
• AI search and GEO™ strategy for generative engines
• Content marketing and SEO-GEO content strategy
• Website design, branding, and technical optimization
• Pay-per-click advertising, social media marketing, and video marketing
• Industry-specific SEO (e.g., law firm SEO, local service businesses)

The agency emphasizes tailored campaigns rather than fixed bundles, with an approach that integrates technical SEO, on-site content work, structured data, and AI-oriented optimization.

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Who is it designed for? The homepage targets:

• Local and regional businesses (e.g., pest control, contractors, event venues) seeking stronger presence in Google search and AI results
• Law firms and professional services looking for specialized SEO + GEO™ campaigns
• Organizations that want an ongoing, managed SEO/GEO relationship rather than a self-serve SaaS tool
• Companies interested in future-proofing visibility as AI search and large language models influence more traffic

Although the brand messaging is anchored in Seattle and Washington, the service model is applicable to businesses in other U.S. markets as well.

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How does it contribute to GEO and AI search visibility? Verti Group International positions GEO™ as an extension of SEO with a different primary goal: instead of focusing only on ranking links, GEO™ aims to get brands cited in AI answers. According to the site:

• GEO™ campaigns are designed so that AI systems can understand, reference, and quote the brand’s content in generated responses.
• Structured data, local business signals, and content clarity are used to make it easier for AI models to parse entities, locations, and services.
• The agency works on both local search packs and AI-readable markup, positioning GEO™ as a way to capture traffic from AI overviews and generative answers that might not rely on traditional blue links.

In the context of GEO, Verti Group International functions as a service provider that operationalizes GEO principles through consulting, campaign design, and hands-on implementation rather than through a standalone software platform.

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What are its core strengths or differentiating points? Based on the homepage, several aspects are highlighted:

• Combined SEO + GEO™ expertise: The agency explicitly merges long-running SEO practice with newer GEO techniques tailored for AI search and LLM-driven results.
• Experience and continuity: It cites more than 15 years of SEO work and refers to a long-term positive review record and client retention.
• Proprietary methods and IP: Some AI search strategies, GEO™ frameworks, and tools are described as proprietary and reserved exclusively for clients.
• Case-based approach: The site features examples such as contractors, pest control, and event venues, illustrating how SEO + GEO™ were applied to improve local rankings and visibility.
• Emphasis on clarity and human strategy: The agency contrasts its human-led consulting with purely automated SEO platforms, positioning itself as providing “clear and actionable advice” for non-technical clients.

These differentiators are framed as reasons to choose a managed service model for GEO and AI search optimization rather than DIY tooling.

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How is it priced and delivered? The homepage does not list fixed pricing tiers. Instead, it directs users to:

• Request a proposal
• Schedule conversations about goals and AI search campaigns
• Engage via phone or email for tailored plans

The service appears to be consultative and project- or retainer-based, with custom scope depending on business size, geography, and objectives. The site also mentions a money-back guarantee and “exclusive partner” positioning in a client’s industry, indicating an emphasis on long-term engagements and category exclusivity.

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Are there examples, results, or case insights? Yes. The site provides several illustrative examples:

• A remodeling and construction company moving from no page-one visibility to ranking for core local terms.
• A pest control brand and an event venue ranking on the first page (with indicated positions like “#2” or “#3” for specific local queries).
• A returning client (“First Finishers”) where GEO-informed SEO was used to regain and expand search presence, including for new service lines such as roofing.

These examples are presented as “success stories” that demonstrate the agency’s approach of combining technical SEO, local optimization, and GEO™ to influence both traditional search rankings and AI-driven mentions.

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Summary Table