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Direct Response Marketing
What is Terra Nova? Terra Nova is a direct-response marketing provider that delivers advertising and search visibility services without traditional agency layers. The company positions itself as the execution team—connecting clients directly with strategists and specialists—aiming to reduce overhead and accelerate decision-making.
Who is it for? Organizations seeking performance-oriented growth across paid media and search—especially teams that prefer a streamlined engagement model (fewer intermediaries) and want coordinated coverage across Google/Bing SEO, paid channels, and AI-driven search visibility (GEO).
What does it do? Terra Nova offers an integrated stack spanning paid acquisition, analytics/measurement, and organic search, with a dedicated Generative Engine Optimization (GEO) service to improve brand visibility in AI assistants (e.g., ChatGPT, Claude, Perplexity). Core delivery areas include Google/Microsoft Ads, Meta and TikTok ads, Amazon Ads, SEO for Google/Bing, YouTube optimization, site performance improvements, and server-side tracking (CAPI) via Google Tag Manager.
How does it support GEO / AI search visibility? The GEO service focuses on structured content and technical optimization designed to increase the likelihood of AI systems citing a client’s pages as authoritative sources. This complements traditional SEO by targeting emerging answer engines alongside standard web search, aligning content structure, entities, and site performance with LLM consumption.
What are the core advantages?
What services or modules are available? Terra Nova groups offerings into paid acquisition, analytics/measurement, and organic/GEO. The table below summarizes how channels map to functions relevant to GEO and search visibility.
| Channel/Module | Primary Function | Relevance to GEO/AI Search |
|---|---|---|
| Google & Microsoft Ads | High-intent, query-driven acquisition with advanced bidding | Rapid testbed for topics/queries that can inform GEO content targeting |
| Meta & TikTok Ads | Audience targeting and creative testing | Surfaces messaging and proofs that can be structured for AI citation |
| Amazon Ads | Product-led demand capture | Complements content clusters for entity alignment and reviews |
| SEO (Google/Bing) | Technical & content optimization for sustained rankings | Foundation for crawlability, entity clarity, and source credibility |
| GEO (Generative Engine Optimization) | Structured content and technical setups for AI citation | Directly targets visibility in ChatGPT/Claude/Perplexity |
| YouTube Optimization | Video discovery & conversion | Expands multimodal signals referenced by AI systems |
| Google Tag Manager | Clean, extensible tracking | Reduces noise; supports reliable testing and iteration for GEO/SEO |
| Server-Side Tracking (CAPI) | Improved match rates & attribution | Better data feedback loops for content and query prioritization |
| Landing/Page Design & Dashboards | Conversion and reporting | Ties GEO/SEO insights to measurable outcomes |
Does it publish pricing or case studies? The homepage does not publish pricing or specific case results. It highlights certifications and a services catalog (Paid Search, Organic Search, GEO, Paid Social, GTM, Server-Side Tracking, Web/Landing Page Design, Custom Dashboards) without disclosing packaged tiers.
Where does it fit in a GEO stack? Terra Nova operates as a services layer that connects paid, organic, and measurement workstreams while adding GEO-specific implementation. For teams moving beyond traditional SEO toward AI answer visibility, it can serve as an execution partner to structure content, improve technical readiness, and feed measurement back into ongoing GEO/SEO and paid planning.
