Hatter — SEO and AI Search Optimization Platform for the Generative Era
What is Hatter? Hatter is a modern SEO and Generative Engine Optimization (GEO) platform that combines expert strategy with AI-powered automation to help businesses achieve visibility across both traditional and AI-driven search environments. Designed for the rapidly evolving world of LLM-powered search, Hatter ensures that brands appear prominently on Google, ChatGPT, Gemini, and other AI assistants.
What does it do? The platform integrates traditional SEO techniques with AI search optimization to deliver full-spectrum visibility. Hatter provides always-on site monitoring, AI-enhanced content generation, and real-time optimization workflows. It continuously scans for outdated or underperforming pages, refreshing and re-ranking them automatically. Users benefit from a transparent dashboard that shows what updates are made, how they affect visibility, and which channels—search or AI—drive the most traffic.
| Core Function | Description |
|---|---|
| Search-Backed Strategy | Uses live SEO and AI query data to craft tailored optimization plans. |
| AI-Powered Content | Combines generative tools with expert editing for fast, high-quality output. |
| Continuous Optimization | Monitors and refreshes content 24/7 to sustain top rankings. |
| Transparency Dashboard | Offers complete visibility into campaign performance and ongoing tasks. |
Who is it for? Hatter serves businesses, marketing teams, and SEO professionals seeking to future-proof their online presence. It’s suitable for enterprises adapting to the shift toward AI-driven discovery, as well as agencies managing multiple clients that require scalable, automated visibility management.
What makes it stand out? Unlike conventional SEO tools, Hatter bridges SEO and LLM visibility, treating them as a unified ecosystem. Its dual approach—AI-assisted automation combined with human strategic oversight—ensures both speed and accuracy. Founded by industry operators with backgrounds at Uber, Deliveroo, and Microsoft, Hatter emphasizes practical, results-driven optimization.
In the GEO / AI visibility context Hatter directly supports the core principles of GEO by tracking how large language models reference, cite, and recommend brands. It helps users not only rank on Google but also appear in AI-generated answers—an increasingly crucial factor for digital visibility in 2025 and beyond.
In summary Hatter offers an integrated platform where SEO meets AI Search, enabling organizations to adapt to the next generation of online discovery. By combining automation, analytics, and expert guidance, it helps brands “own search everywhere it happens”—from Google rankings to generative model responses.