GEO Tools Series (2): Rankscale

01

What is GEO?

GEO — short for Generative Engine Optimization — is a set of strategies and techniques designed to make your website more likely to be cited and displayed by generative AI systems.

The goal? To “show up” more often in AI-generated answers that users see.

Unlike traditional SEO, which focuses on keyword rankings, GEO is about increasing the chances that your content is understood, trusted, and referenced by large language models.

In simple terms: GEO is all about finding every possible way to make AI models quote your site and brand when generating answers.

Key approaches include:

• Authoritative tone – Write in a professional, confident voice to build credibility.
• Statistics addition – Include specific numbers and cite data sources to reinforce authority.
• Cite sources – Proactively attribute information to credible references to boost citation likelihood.
• Direct quotations – Integrate exact quotes from experts, publications, or authoritative figures.
• Clarity – Use simple, clear language to explain complex ideas.
• Fluency optimization – Improve grammar, word choice, and logic for smoother reading.
• Unique vocabulary – Use distinctive expressions to avoid blending in with generic content.
• Technical terms – Apply field-specific terminology to showcase expertise.

I recently launched a column testing various GEO-related tools, helping readers understand the core challenges and opportunities in GEO-driven marketing.

Today, let’s take a closer look at a well-known GEO product: Rankscale.

02

Introduction to Rankscale

Rankscale.ai is an Austrian tech startup based in Vienna that specializes in GEO, focusing on visibility tracking and optimization for AI search engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude.

Its slogan — “Monitor Your Brand in AI Search Engines” — sums up its positioning as a monitoring and analytics tool.

Rankscale provides brands and websites with AI search engine visibility tracking, analyzing where they are mentioned, the sentiment of those mentions, the sources cited, and how competitors perform — offering deep, output-oriented monitoring and insights.

03

Key Features & Advantages of Rankscale

Rankscale’s core features include:

1. AI Search Visibility Monitoring

• Runs scheduled prompts (daily/hourly) in AI search engines to see whether your brand, pages, or competitors are cited.
• Advantage: High-frequency data that reflects in real time how AI models recognize and use your content.

2. Visibility Scoring & Trend Analysis

• Calculates visibility scores for you and your competitors, with exposure trend graphs.
• Advantage: Quantitative tracking for performance monitoring and competitive benchmarking.

3. Citation Source & Sentiment Analysis

• Identifies the domains and sections where you’re cited, and analyzes sentiment (positive/negative).
• Advantage: Understands how content is used and perceived, supporting brand reputation management.

4. AI-Readiness Website Audit (with llms.txt support)

• Reviews site structure, metadata, and AI-related configuration files to assess AI-friendliness.
• Advantage: Improves the chances of being properly indexed and cited by AI.

5. Prompt & Keyword-Level Tracking

• Monitors keywords and prompts for visibility changes similar to SERP tracking.
• Advantage: Covers multiple trigger types for comprehensive monitoring.

6. AI Overview Tracking

• Tracks whether your content appears in AI-generated summaries like Google AI Overviews.
• Advantage: Maximizes opportunities to secure prominent placement in search results.

7. Data Export & API Integration

• Supports CSV exports and API access for BI systems and business reporting.
• Advantage: Integrates seamlessly with existing workflows.

8. Competitor Comparison Dashboard

• Displays side-by-side visibility, sentiment, and citation data for multiple brands.
• Advantage: Enables precise, data-driven content optimization.

04

Target Users, Pricing & Team

Target audience:

• Brand owners
• Independent site operators
• Marketing & SEO teams
• Digital marketing & SEO agencies

In short, Rankscale caters to professionals with clear marketing needs.

Pricing:

• Basic – $20/month: 10 site audits, 5 brand dashboards, unlimited keywords, up to 480 AI responses/month.
• Pro – $99/month: 50 audits, 25 dashboards, up to 4,800 responses/month.
• Enterprise – $780/month: 200 audits, 100 dashboards, up to 48,000 responses/month.

Team:
Founded in 2024, headquartered in Vienna, Austria, with a 2–10 person team. Co-founders include Mathias Ptacek and Patrick Schmid.

05

Rankscale at a Glance

• Name: Rankscale.ai
• Website: https://rankscale.ai/
• Founders: Mathias Ptacek & Patrick Schmid
• Headquarters: Vienna, Austria (2–10 people)
• Core Features:
  • AI search monitoring (prompt/brand/competitor visibility)
  • LLM output & citation tracking
  • Sentiment & source analysis
  • AI-readiness site audits
  • API/export/CMS integration
• Pricing: Starting at $20/month; free/trial plans and custom enterprise packages available
• GEO Tool Category: Tracking & analytics
• Monthly Active Users: ~8.8K