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GEO (Generative Engine Optimization) is about making your content more visible and trustworthy to generative AI systems like ChatGPT, Google AI Overview, and Perplexity. Unlike traditional SEO, GEO focuses on boosting the chances that your brand is accurately cited in AI-generated answers. In this article, we take a closer look at Scrunch AI, a fast-growing platform that helps companies monitor how they appear across AI tools, detect misinformation, and optimize content for better visibility and conversions. Backed by Mayfield with a $4M Series A, Scrunch combines monitoring, knowledge management, insights, and customer journey mapping into a full-cycle solution for brand teams entering the age of AI search.
2025/08/24
GEO (Generative Engine Optimization) is a set of strategies and methods designed to make your website more likely to be referenced and displayed by generative AI systems.
The goal is simple: to increase the chances that your content shows up in AI-generated answers.
Unlike SEO, which focuses on keyword rankings, GEO is about improving the probability that your content will be understood, trusted, and cited by large language models.
In other words:
“GEO is about finding every possible way to make large models reference your website and brand in their answers.”
Key approaches include:
I’ve recently started a new column exploring GEO tools. The goal is to highlight key challenges in GEO-driven marketing and show how different tools are trying to solve them.
Today, let’s take a closer look at one of the more well-known products in this space: Scrunch AI.
Scrunch AI is an AI visibility management platform built for brands. It helps companies monitor and optimize how they appear across major AI platforms such as ChatGPT, Google AI Overview, and Perplexity.
By tracking brand mentions, sentiment, and citation quality in real time, Scrunch identifies content gaps, misrepresentations, and opportunities for improvement—ultimately boosting brand visibility, authority, and conversion in an AI-driven search environment.
Scrunch’s unique strength lies in combining monitoring, knowledge management, and customer journey mapping into a single solution that empowers marketing and content teams to adapt effectively to the age of AI search.
Monitoring & Tracking
Scrunch continuously checks whether a brand appears in AI platforms like ChatGPT, Google AI Overview, Meta AI, and Perplexity. It tracks whether the brand is mentioned, cited, or recommended, and whether the tone of the AI’s response is positive, neutral, or negative. The tool can also spot whether the brand appears in summary overviews or through plugin-generated responses. When false or misleading references occur, Scrunch flags them and provides supporting evidence so teams can take corrective action quickly.
Knowledge Hub
Scrunch automatically pulls information from official brand sources (websites, FAQs, documentation, etc.) to build a reliable knowledge base. It then compares this “ground truth” to what AI platforms generate. If outdated, inconsistent, or incorrect statements are detected, Scrunch highlights them and recommends fixes—such as updating content, improving structured data, or refining prompt design—to keep brand messaging accurate and consistent.
Insights & Analytics
With built-in visualization, Scrunch reveals where and how often a brand shows up across AI platforms, creating a “digital mirror” of its AI presence. Competitive benchmarking lets companies see how they stack up against rivals in terms of AI visibility. Scrunch also generates actionable optimization strategies, including prompt templates and technical adjustments, to help teams implement improvements effectively.
Journey Mapping
Scrunch simulates user personas and behavioral paths to show how different types of users search, compare, and make decisions within AI tools. By highlighting key touchpoints and drop-off points, Scrunch helps brands restructure content flow and presentation to improve conversion. Whether targeting research-oriented users or ready-to-act buyers, Scrunch ensures brand messaging aligns with user intent at every stage.
Together, these capabilities go beyond monitoring to form a closed-loop system of detection, diagnosis, and optimization, enabling brands to strengthen visibility, accuracy, efficiency, and trust in the AI ecosystem.
Who It’s For
Scrunch AI is designed for mid-to-large companies, brand owners, and digital marketing teams that want to manage how they appear on generative AI platforms like ChatGPT and Google AI Overview. It’s also useful for SEO professionals, content strategists, and agencies looking to provide AI-era visibility services to clients.
The Team
Scrunch was co-founded in 2023 by Chris Andrew and Robert MacCloy, both former executives at Hearsay Systems. The U.S.-based team currently has 11–50 members with deep expertise in SaaS, marketing, and technology. In 2025, Scrunch closed a $4M Series A led by Mayfield, with participation from well-known angels such as TJ Parker and Bryant Chou, signaling strong market confidence and growth potential.
Pricing Plans
Annual plans include a two-month discount. Additional user seats start at $25/month.