GEO Tools Series (1): Otterly.AI

GEO Tools Series (1): Otterly.AI

01

What is GEO?

GEO (Generative Engine Optimization) is a set of strategies and techniques designed to help your website get mentioned and cited more frequently in generative AI answers.

Unlike traditional SEO that focuses on keyword rankings, GEO focuses on increasing the likelihood that your content is understood, trusted, and cited by large language models (LLMs).

In simpler terms:

GEO is all about finding ways to get large language models to cite your website and brand in their answers.

You can start with these strategies:

• Authoritative Language: Use professional and convincing wording to build credibility.

• Statistics Addition: Incorporate specific data and sources to increase trust.

• Cite Sources: Clearly indicate reliable references to increase citation potential.

• Quotation Addition: Include direct quotes from experts or authoritative sources.

• Easy-to-Understand: Express complex ideas in clear and concise language.

• Fluency Optimization: Improve grammar, vocabulary, and sentence flow.

• Unique Words: Use distinctive, uncommon expressions to stand out.

• Technical Terms: Add relevant technical vocabulary to demonstrate expertise.

Recently, I’ve started a new column to explore and review tools related to GEO. Through real usage and analysis, I aim to highlight the core challenges and opportunities in GEO-driven marketing.

Today, we’ll take a look at one of the most talked-about tools in the GEO field: Otterly.AI.

02

What is Otterly.AI?

Website: https://otterly.ai/

Otterly.AI is a platform dedicated to AI search monitoring and brand visibility optimization. It helps businesses, marketers, and content creators monitor how their brands and content appear across emerging AI search engines such as Google AI Overviews, ChatGPT, and Perplexity.AI.

The tool addresses the growing challenge of declining SEO traffic due to AI-generated search results.

03

Key Features of Otterly.AI

Otterly.AI offers a wide range of GEO-oriented features, including:

• Real-time AI search visibility monitoring: Automatically tracks brand mentions and content usage across Google AI Overviews, ChatGPT, Perplexity.AI, and more.

• Keyword research: Helps discover new conversation-based keywords and prompts to improve content strategy and visibility.

• Unified monitoring dashboard: Centralized tracking of all keyword and prompt mentions across AI engines.

• Brand performance analytics: Delivers insights on brand ranking trends and sentiment analysis to fine-tune marketing strategies.

• Built for teams: Especially designed for marketers, SEO specialists, and business owners adapting to the AI-driven search shift.

04

Advantages of Otterly.AI

Based on the product documentation and user interface, the standout benefits of Otterly.AI include:

• Automated AI search monitoring: No manual tracking needed—all updates are automated.

• Multi-platform support: Compatible with Google AI Overviews, ChatGPT, Perplexity, and other major platforms.

• Location-specific monitoring: Monitor visibility based on country or region to align with local strategies.

• Prompt optimization: Converts SEO keywords into AI-ready prompts.

• Link citation tracking: Detects whether AI tools are citing your website or content.

• Brand ranking trends: Continuously monitors how your brand ranks in generative search results.

• Sentiment analysis: Understand the tone used when AI mentions your brand (positive/neutral/negative).

• Weekly report automation: Generates performance reports automatically every week.

• Significant time savings: Cuts hundreds of hours spent on data collection and analysis.

• Boosts conversion growth: Insights from AI search trends help refine content strategy, leading to an average 10% increase in conversions (within 6 months).

05

Target Audience, Pricing, and Team Behind Otterly.AI

Who is it for?

Otterly.AI is ideal for anyone looking to enhance their brand and content visibility in AI search results. This includes:

• Content creators

• Brand managers

• Digital marketers

• SEO professionals

Pricing

Otterly.AI has not publicly disclosed pricing on its website. Interested users are encouraged to contact the team directly for personalized quotes or free trial details.

Founding Team

Otterly.AI was founded by three experienced professionals with strong backgrounds in SaaS and digital marketing:

• Thomas Peham: A seasoned SaaS marketer and former VP of Marketing at Storyblok. He played a crucial role in leading Storyblok from zero to $80 million in Series C funding within four years.

• Josef Trauner: A serial entrepreneur with deep experience in software development and product management, responsible for Otterly.AI’s core feature implementation.

• Klaus-M. Schremser: A veteran in the tech space with multiple successful SaaS and AI projects. He co-leads Otterly.AI’s mission to serve the emerging generative search market.

06

Summary of Otterly.AI

Name: Otterly.AI

Website: https://otterly.ai/

Founders: Thomas Peham, Josef Trauner, Klaus-M. Schremser

Core Features:

• Real-time monitoring of brand and content visibility in AI search engines (Google AI Overviews, ChatGPT, Perplexity)

• Auto-conversion of SEO keywords into LLM-friendly prompts

• Region-based monitoring to support multilingual and localized GEO strategies

• Tracking of content citation links within AI results

• Trend analysis for brand ranking and AI sentiment (positive/neutral/negative)

• Weekly auto-generated visual reports for performance tracking

• Keyword discovery and prompt optimization tools for new content opportunities

Pricing: Not public; free trial available via business email registration

Tool Category: Monitoring

User Base: 50.2K+