01 What is GEO?
Generative Engine Optimization (GEO) is a set of strategies that make your website more likely to be referenced and cited by generative AI systems.
The goal is simple: to increase your brand’s presence in AI-generated answers so that when users see responses in ChatGPT, Gemini, or Perplexity, your content is there.
Unlike traditional SEO, GEO doesn’t focus on ranking keywords. Instead, it’s about maximizing the chances that your content will be understood, trusted, and cited by AI models.
In other words: GEO is about doing everything possible to make sure large language models reference your website and brand in their answers.
Core approaches include:
- Authoritative tone – use professional, persuasive language to build trust.
- Add statistics – include concrete numbers and data sources to strengthen authority.
- Cite sources – proactively reference reliable publications to increase credibility.
- Add quotations – integrate expert or authoritative quotes into your content.
- Easy-to-understand – explain complex ideas with clear, simple language.
- Fluency optimization – improve grammar, wording, and logical flow.
- Unique vocabulary – use distinct expressions to avoid generic, copycat content.
- Technical terms – apply domain-specific terminology to demonstrate expertise.
In this series, we’re testing popular GEO-related tools to see how they address real marketing challenges. Today’s focus is on one of the leading names in the field: Goodie.
02 Introduction to Goodie
Goodie is a GEO platform built for brands and marketing teams, designed to improve visibility and conversions in AI-powered search environments such as ChatGPT, Gemini, Perplexity, and Claude.
Key features include:
- AI Visibility Monitoring – real-time tracking of brand exposure, sentiment, and ranking fluctuations across major AI platforms.
- Optimization Hub & AI Content Writer – tailored recommendations and AI-friendly content creation tools to improve brand presence.
- GA4 Integration – accurate attribution of AI-driven traffic to measure business value.
- Topic Explorer – discover trending topics and opportunities to guide content strategy.
Currently in closed beta, Goodie is especially suited for startups, CMOs, PR professionals, and marketing teams looking to establish early advantage in the AI search ecosystem.
03 Key Features of Goodie
AI Visibility Monitoring
- Track brand exposure across ChatGPT, Gemini, Perplexity, and Claude.
- Analyze keyword rankings, appearance frequency, sentiment, and competitor comparisons.
- Customize tracking by brand, product, or industry keywords.
AI Optimization Hub
- Algorithm-driven suggestions for improving specific Q&A entries or content snippets.
- Structured recommendations for rewriting, restructuring, or enhancing semantics.
- Pre- and post-optimization comparisons to validate impact.
AI Content Writer
- Generate highly relevant, AI-optimized content based on chosen topics and keywords.
- Create brand summaries, AI-friendly product descriptions, or FAQ entries.
- Adaptable to ecommerce, blogs, landing pages, and more.
Traffic & Attribution
- GA4 integration for AI traffic analysis and ROI measurement.
- Identify AI-driven sessions, conversion paths, and channel performance.
- Evaluate the business value of AI search visibility.
Topic Explorer
- Surface high-growth topics and emerging user questions in AI search.
- Highlight content gaps and trending query structures.
- Prioritize opportunities with visual topic ranking.
AI Search Assessment
- One-time free report analyzing your current AI search performance.
- Includes visibility analysis, opportunity mapping, and content suggestions.
04 Target Audience, Pricing & Team
Goodie primarily targets organizations aiming to increase brand visibility and conversions within AI-powered search engines. Its users include:
- Marketing leaders (CMOs)
- SEO specialists
- PR & communications teams
- Content marketers
- Startup founders seeking early-mover advantage
Pricing
Goodie currently operates on a custom enterprise pricing model. Companies must apply through the official website, and approval typically takes less than 24 hours. Pricing depends on company size, use case, and required features.
A free AI Search Assessment is provided to new applicants.
Development Team
Founded in 2018, the Goodie team has been researching AI search and brand visibility for years. With expertise spanning SEO, AI, data analysis, and brand strategy, they launched one of the earliest GEO prototypes in 2023 and were among the first to define the concept of Generative Engine Optimization. Headquartered in the U.S., they continue to lead innovation in the AEO/GEO space.
05 Summary of Goodie
- Product Name: Goodie (Goodie AI)
- Website: https://www.higoodie.com/
- Team: Founded in 2018, specialized in AI search optimization; launched early GEO prototype in 2023.
- Core Features:
- AI Visibility Monitoring – track brand mentions, sentiment, and rankings across AI platforms.
- Optimization Hub – structured suggestions to improve AI search performance.
- AI Content Writer – generate AI-friendly content for multiple use cases.
- Traffic & Attribution – GA4-based tracking of AI-driven sessions and conversions.
- Topic Explorer – identify high-potential content opportunities.
- AI Search Assessment – free baseline performance report.
- Pricing: Enterprise custom pricing, closed beta; free one-time assessment available.
- Category: Monitoring, Insights, Optimization
- User Base: ~7.2K
