GEO Tools Series (XII): Brandlight
01
What Is GEO?
GEO (Generative Engine Optimization) is a set of strategies and methods designed to make your website more visible and quotable within generative AI systems.
Its goal is simple: to make your brand show up more often in AI-generated answers.
Unlike traditional SEO, which focuses on keyword rankings, GEO aims to improve how well generative models understand, trust, and reference your content.
In other words:
“GEO is all about finding ways to make large language models cite your website and brand in their responses.”
You can start by optimizing from the following aspects:
- Authoritative Tone — Use confident, professional language to build credibility.
- Add Statistics — Incorporate specific data and sources to enhance authority.
- Cite Sources — Reference reputable materials to increase the likelihood of being quoted.
- Add Quotations — Include direct quotes from experts or authoritative figures.
- Be Easy to Understand — Explain complex ideas in clear, simple language.
- Optimize Fluency — Improve grammar, word choice, and logic for smoother readability.
- Use Unique Expressions — Add distinctive wording to avoid content homogenization.
- Include Technical Terms — Integrate domain-specific vocabulary to show expertise.
Recently, I launched a column to review various GEO-related tools and help readers understand the core challenges and opportunities in GEO-driven marketing.
Today, we’re exploring one of the more well-known tools in the GEO field: Brandlight.
02
Introduction to Brandlight
Brandlight is a platform focused on GEO-based brand visibility management.
It provides real-time monitoring of how brands appear across AI search engines like ChatGPT, Bing, and Perplexity—tracking exposure, sentiment, and competitive positioning.
By combining data analytics with actionable insights, Brandlight helps organizations shape how AI describes their brands, ensuring that key information is sourced from credible, official content.
Its goal is to enhance a company’s influence and authority in the emerging generative-AI ecosystem.
03
Key Features and Advantages
- AI Search Visibility Tracking
Continuously monitors how frequently your brand appears across AI platforms and tracks ranking changes in real time. - Brand Sentiment & Competitor Analysis
Detects public sentiment toward your brand, compares it with competitors, and reveals your market position. - Actionable Optimization Insights
Offers data-driven, platform-specific recommendations—telling you what to do and where to do it to improve AI search performance. - Trusted Content Source Integration
Ensures that AI systems pull brand information from official and authoritative sources, minimizing misinformation or negative portrayals. - Strategic GEO Support
Provides long-term strategic guidance for brands to gain sustainable advantage within the generative-AI search environment.
04
Target Users, Pricing, and Development Team
Target Audience:
Brandlight is built for enterprises and brand owners looking to boost their visibility and influence in generative-AI search ecosystems.
It’s especially suited for large consumer brands, B2B companies, marketing and PR teams, and decision-makers who need to control brand narratives and monitor competitive dynamics on platforms such as ChatGPT, Bing, and Perplexity.
Pricing:
Brandlight adopts a customized pricing model based on factors like company size, monitoring scope, platform coverage, and feature modules.
This allows flexibility for different industries and business stages.
Specific pricing details are available upon consultation with their sales team.
Founders & Team:
Brandlight was co-founded by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni.
The core team has strong backgrounds in marketing strategy, data analytics, and AI technology.
They are supported by an advisory board that includes:
- Tony Weisman (former CMO of Dunkin’),
- David Edelman (former Fortune 50 CMO), and
- Sarah Fay, marketing industry expert.
Together, they drive innovation and practical adoption in the field of Generative Engine Optimization.
05
Brandlight Summary
Product Name: Brandlight
Website: https://www.brandlight.ai/
Category: GEO — Analytics & Insights
Core Functions
- Real-time monitoring of brand visibility and ranking across ChatGPT, Bing, Perplexity, and other AI platforms.
- Sentiment analysis, competitive benchmarking, and share-of-voice measurement.
- Data-driven, actionable recommendations to improve AI search performance.
- Integration of verified, trustworthy content sources.
- Long-term GEO strategy consulting for sustainable brand advantage.
Pricing:
Custom quotation based on company size, monitoring range, and functional requirements. Contact sales for details.
User Base: ≈ 8.7 K users (estimated)
Final Thoughts
Brandlight positions itself as a next-generation brand visibility intelligence platform—bridging AI analytics, brand storytelling, and content authority.
As generative AI reshapes how information is discovered and presented, tools like Brandlight will likely become indispensable for brands aiming to stay visible, credible, and correctly represented in AI-generated narratives.
Thanks for reading!
If you found this article useful, please like, share, or bookmark to support the series.
Follow “Cyber Victor” on WeChat for more deep dives into GEO tools and strategies.
You can also explore the free GEO Beginner Guide via the menu path:
Follow the account → Homepage Menu → “GEO Basics”
Join the evolution.
