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In the age of generative AI, visibility is no longer just about search rankings — it’s about whether AI itself knows, trusts, and cites your brand. Brandlight is a next-generation GEO (Generative Engine Optimization) platform that helps companies monitor and optimize how their brand appears inside AI-generated answers on platforms like ChatGPT, Bing, and Perplexity. By combining real-time visibility tracking, sentiment analysis, and data-driven optimization guidance, Brandlight enables brands to shape the narratives that AI tells about them — ensuring accuracy, authority, and sustained presence in the era of AI search.
2025/10/26
GEO (Generative Engine Optimization) is a set of strategies and methods designed to make your website more visible and quotable within generative AI systems.
Its goal is simple: to make your brand show up more often in AI-generated answers.
Unlike traditional SEO, which focuses on keyword rankings, GEO aims to improve how well generative models understand, trust, and reference your content.
In other words:
“GEO is all about finding ways to make large language models cite your website and brand in their responses.”
You can start by optimizing from the following aspects:
Recently, I launched a column to review various GEO-related tools and help readers understand the core challenges and opportunities in GEO-driven marketing.
Today, we’re exploring one of the more well-known tools in the GEO field: Brandlight.
Brandlight is a platform focused on GEO-based brand visibility management.
It provides real-time monitoring of how brands appear across AI search engines like ChatGPT, Bing, and Perplexity—tracking exposure, sentiment, and competitive positioning.
By combining data analytics with actionable insights, Brandlight helps organizations shape how AI describes their brands, ensuring that key information is sourced from credible, official content.
Its goal is to enhance a company’s influence and authority in the emerging generative-AI ecosystem.
Target Audience:
Brandlight is built for enterprises and brand owners looking to boost their visibility and influence in generative-AI search ecosystems.
It’s especially suited for large consumer brands, B2B companies, marketing and PR teams, and decision-makers who need to control brand narratives and monitor competitive dynamics on platforms such as ChatGPT, Bing, and Perplexity.
Pricing:
Brandlight adopts a customized pricing model based on factors like company size, monitoring scope, platform coverage, and feature modules.
This allows flexibility for different industries and business stages.
Specific pricing details are available upon consultation with their sales team.
Founders & Team:
Brandlight was co-founded by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni.
The core team has strong backgrounds in marketing strategy, data analytics, and AI technology.
They are supported by an advisory board that includes:
Product Name: Brandlight
Website: https://www.brandlight.ai/
Category: GEO — Analytics & Insights
Core Functions
Pricing:
Custom quotation based on company size, monitoring range, and functional requirements. Contact sales for details.
User Base: ≈ 8.7 K users (estimated)
Brandlight positions itself as a next-generation brand visibility intelligence platform—bridging AI analytics, brand storytelling, and content authority.
As generative AI reshapes how information is discovered and presented, tools like Brandlight will likely become indispensable for brands aiming to stay visible, credible, and correctly represented in AI-generated narratives.
Thanks for reading!
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Follow “Cyber Victor” on WeChat for more deep dives into GEO tools and strategies.
You can also explore the free GEO Beginner Guide via the menu path:
Follow the account → Homepage Menu → “GEO Basics”
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