GEO Tool Series (VIII): Anvil
01 What is GEO?
GEO (Generative Engine Optimization) is a set of strategies and methods designed to make your website more likely to be referenced and displayed by generative AI models. The goal is simple: increase your chances of “showing up” in AI-generated answers that users see.
It’s not about keyword rankings. Instead, it’s about improving the likelihood that your content is understood, trusted, and cited by large language models.
In other words: “GEO is about doing everything possible to ensure AI models reference your website and brand in their answers.”
Key approaches include:
- Authoritative Tone: Use professional, convincing language to boost credibility.
- Statistics Addition: Incorporate concrete data and sources to strengthen authority.
- Cite Sources: Reference external authority or research to increase citation chances.
- Quotation Addition: Include expert quotes or authoritative statements.
- Easy-to-Understand Language: Explain complex topics in clear, simple terms.
- Fluency Optimization: Polish grammar, word choice, and flow for readability.
- Unique Expressions: Add distinctive wording to stand out from generic content.
- Technical Terms: Use industry-specific terminology to highlight expertise.
In this series, I’ve been exploring GEO-related tools to see which ones matter most in marketing scenarios.
Today, let’s take a closer look at a well-known product in the GEO space: Anvil.
02 Introduction to Anvil
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Anvil is an AI search visibility platform built for growth and marketing teams. Its purpose is to help brands increase their presence across large language models (LLMs) like ChatGPT, Gemini, and Claude—ultimately driving traffic, leads, and brand awareness.
Born out of Y Combinator (YC X25), Anvil is designed as a self-serve platform that requires no expensive consultants. Users can get started quickly with a straightforward setup.
The platform provides key metrics like brand mention rate, Average Rank Position (ARP), and Share of Voice (SoV), while also monitoring competitor performance. Anvil offers actionable recommendations—such as content structure and semantic adjustments—to improve how brands rank in AI answers.
Its main users include startups, marketing teams, and brands aiming to stand out in the AI-driven search landscape.
03 Key Features of Anvil
- Cross-Platform Visibility Tracking: Continuous monitoring of brand mentions, ranking, and exposure across ChatGPT, Gemini, Claude, Perplexity, and more.
- Topic & Keyword Monitoring: Add priority queries, topics, and keywords to track performance over time.
- Competitive Benchmarking: Compare brand mentions and share of voice directly against competitors to see who’s winning market share.
- Content & Structure Optimization: Receive suggestions on metadata, page structure, FAQs, and semantic improvements tailored for AI search behaviors.
04 Target Audience, Pricing, and Team
Target Audience
- Startups & Personal Brands – suited for those with smaller keyword sets and prompt needs (Starter plan).
- Scaling Marketing Teams & Growth-Focused Companies – organizations that need deeper tracking and strategic execution (Growth plan).
- Enterprise Marketers – large companies that require multi-seat support, unlimited prompts, and dedicated GEO consulting.
Pricing
- Starter Plan: $249/month (annual billing, same rate). Includes 1 seat, 10,000 prompts, 200 tracked queries, 3 GEO action plans, unlimited content generation, and weekly updates with opportunity alerts.
- Growth Plan: $499/month. Includes 3 seats, 50,000 prompts, unlimited GEO action plans, Slack support, unlimited content generation, and ranking alerts.
- Enterprise Plan: Custom pricing. Offers unlimited seats, prompts, and GEO plans, with SSO login, dedicated GEO strategy advisors, and full customization.
Team & Background
Anvil was developed under Y Combinator X25. Its self-serve design and “no expensive consultant fees” positioning highlight a product-driven, user-friendly approach.
Daniel Siryakov (CEO & Co-Founder), with a CFA background, emphasized on LinkedIn that Anvil’s mission is to help brands secure top placement in ChatGPT without spending thousands on consultants.
05 Summary of Anvil
- Product Name: Anvil
- Website: https://joinanvil.com
- Team: YC-backed, led by CEO Daniel Siryakov (CFA background), focused on self-serve usability and cost-effective GEO strategies.
Core Features:
- Track brand visibility across ChatGPT, Gemini, Claude, and more
- Monitor priority queries and keywords
- Competitive benchmarking with share-of-voice tracking
- Content structure and semantic optimization
- GEO action plans with weekly updates and alerts
Pricing:
- Starter – $249/month
- Growth – $499/month
- Enterprise – Custom pricing
GEO Tool Category: Tracking & Insights
User Base: 9.1K
